The Ayutthaya province of Thailand is particularly susceptible to natural disasters, such as the severe floods of 2011.
Because of their modest resources, small and medium enterprises (SMEs) are particularly vulnerable to the impact of such disasters.

SMEs are often the backbone of the local economy – not just in Thailand, but in the region generally. They account for 90 percent of all businesses by number, and employ well over half of the workforce in the majority of South East Asian economies.

This project aimed to increase the role of this business sector in both disaster preparedness, and in post-disaster recovery. This is important because SMEs are uniquely positioned to promote economic recovery as a result of their existing relationships with the communities in which they operate, and their vested interest in promoting speedy and lasting recoveries.

Effective Business Continuity Planning (BCP) is critical to ensuring that SMEs contribute to economic recovery by providing continuity in income generation and employment.

Other program deliverables included the establishment of a Technical Working Group on Public Private Partnerships in Thailand and the creation of a self-funding ‘Asian Business Resilience Forum’ with initial technical guidance from the project team.

The program delivered one in-depth study addressing the current status of business continuity plans and government policies to assist SMEs in Thailand.

Developing training materials was another important facet of the program. A training pack in Thai and English for SMEs, focusing on disaster risk reduction and business continuity planning, was made available locally – and for stakeholders to use elsewhere in the region.

This was a multi-stakeholder disaster risk reduction (DRR) project drawing in expertise from across East Asia. The output is now being more widely applied across the region.

Key numbers

OVER 20 YEARS OF INVESTMENT IN DISASTER MANAGEMENT INITIATIVES

45

Countries where we have supported our partners’ work in response to a growing range of threats to life and livelihood

50

Million USD invested since 2001 to help communities better prepare for – and recover from – natural and man-made disasters

100

Projects addressing a broad range of challenges, including mine-clearance, emergency shelter, resilient housing solutions and capacity building

Other projects

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The JTI Foundation works with some of the most renowned organizations in the fields of disaster risk management and disaster response. If you think you have a project that meets our criteria, please use this link to complete an application.

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Preparedness

We support measures that increase the preparedness of communities threatened by natural disasters. We assist in project design and implementation and promote risk awareness and community collaboration.

Response

We invest in partnerships that allow us to provide rapid and effective support to victims in the immediate aftermath of disasters, including droughts, earthquakes, floods, famines and armed conflicts.

Resilience

We promote projects that help communities recover from the impact of disasters and strengthen their resilience – rebuilding lives and livelihoods as quickly and sustainably as possible.

About us

Established in 2001, the JTI Foundation is a charitable organization registered under Swiss law and financially endowed by JT International SA.

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