Coordination of relief and assistance
Immediately after disaster struck, local volunteers formed the Ishinomaki Future Support Association (IFSA) - formerly known as IDRAC - to coordinate the work of over 300 international and local NGOs and NPOs, and more than 70,000 volunteers in the area. The JTI Foundation funded IFSA's staff, enabling them to continue the organization's activities on a paid basis.
IFSA was the key information and coordination hub for all those involved in disaster response. Cooperating with the Ishinomaki City Council, IFSA acted as the general disaster management coordination body, and was represented at all daily council and local Disaster Response Headquarters meetings chaired by Ishinomaki's Mayor – the only Not for profit institution to have officially fulfilled this role.